How do we listen to Mother Earth to save her?
Scripps Institution of Oceanography’s mission is to seek, teach, and communicate scientific understanding of the oceans, atmosphere, earth and other planets for the benefit of society and the environment. But their scientists, who are on the frontlines, are too often portrayed as ‘technogeeks’ whose work see little recognition or interest from society today.
Our vision is to make their scientists recognized as cultural icons like we see in the film and music industry. The timely research they are contributing as global resources is paramount to our future here on this planet. They are stars in their own right but too few people really know who they are.
In partnership with SIO, we are creating visual content to give their scientists more prominence and encouraging these scientists to take this opportunity to share their accomplishments. We are pictorializing the works of great scientific minds and presenting their complex stories in a simple way for mass consumption. In essence we are documenting them documenting our future.