Steamworks Branded Content
Vocational Steam Works launches kids into the world of STEAM . . . Science, Technology, Engineering, Art and Mathematics by inspiring, mentoring and providing hands-on experience while nurturing them on how to take an idea through the process of discovery, development and to make their idea a reality.
Steamworks Multimedia – Emmy Nominated for Director
Steamworks, a non-profit startup needed short videos for social as well as a longer capabilities version. We filmed interviews with the founder and the students on location and a myriad of launches of small rockets through LDRS [Large Dangerous Rocket Ships] at Lucerne Dry Lake. The videos were built in four chapters each of which utilized their own grid structures and color palette combined with motion graphics to move a smorgasbord of live action, still as well as compelling historical content. These were stand alones which could also be combined into a more comprehensive presentation.
Social Marketing
If you go to a rocketry launch the first thing you are acutely aware of is that everything is moving. We wanted to maintain the movement and excitement of being at a launch throughout. We built cut-downs from the longer videos for social and added motion graphics.
Steamworks logo as an animated sphere for use on instagram, Vimeo and Facebook
Logo Identity Design
Steamworks Logomark – Full color including Letters + Words
Logo Design Configurations
Steamworks founder needed the company's story to be told and being a startup, he also needed a complete brand identity. Our strategy honed in on a messaging platform built around words representing the ten letters in STEAMWORKS ––Science, Technology, Engineering, Art and Mathematics, plus Wonder, Opportunity, Self-Reliance, Knowledge and Synergy
Typography
Forged from geometric and technical styles, the Industry font stands sturdy and strong. The typeface can span from a refined vintage feel to an industrial futuristic vibe. The sans serif family includes eight weights ranging from Thin to Ultra with corresponding italics. And, is available on all Adobe Software.
